Marketing of Distance Education

Book Details

• Publisher: Booklinks Corporation
• Language: English
• Published Year: 2010
• Pages: 308
• Dimensions: 22.5 x 14.5 cm
• Book Condition: Used – Good
• Availability: In Stock

About the Book

This book examines the evolving landscape of higher education in the context of privatization and globalization, with a special focus on distance and open learning systems. It highlights the growing importance of marketing strategies in attracting diverse learners and expanding access to education.

The content discusses the role of Open Distance Learning (ODL) in addressing the increasing demand for higher education in India. It explores how ODL provides opportunities for students who are unable to pursue traditional education due to economic or other constraints, while also catering to new learners seeking flexible learning options.

The book also critically analyzes the challenges faced by distance education, particularly in maintaining quality standards and ensuring effective delivery. It reflects on policy recommendations and future directions, emphasizing the need for improvement and innovation in this sector.

Written in a clear and analytical style, this book is valuable for educators, policymakers, and students interested in higher education, distance learning, and educational development.