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Khuchra Karbar Bebosthapona O Poriseba Biponan Semester - VI [Retail Management And Marketing Of Service) C.U (Bengali Version)

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Book Details

Publisher: Dishari Prakashani
Author: Bhadra & Satpati
Language: Bengali
Format: Paperback
Pages: 228
ISBN: 9789382386407

About the Book

Khuchra Karbar Bebosthapona O Poriseba Biponan Semester - VI [Retail Management And Marketing of Service] (Bengali Version) is an academic textbook designed for students studying under the Semester VI curriculum of Calcutta University (C.U). Written by Bhadra and Satpati, the book focuses on the principles and practices of retail management and service marketing.

The book explains important concepts related to retail business operations, customer service management, and modern marketing strategies used in service industries. It helps students understand how retail businesses function, how services are marketed, and how organizations manage customer relationships in a competitive market.

The content is presented in clear Bengali language, making complex business and marketing concepts easier for students to understand. Topics related to retail planning, store management, service marketing strategies, and consumer behavior are discussed in a structured and syllabus-oriented format.

This book is particularly useful for commerce and management students preparing for Semester VI examinations under Calcutta University. It also serves as a helpful reference for learners who want to understand the fundamentals of retail management and service marketing.