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KAHANI MCDONALDCHI

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Book Details
• Book Name: McDonald’s: Behind the Arches
• Format: Paperback
• Language: Translated from English to Marathi
• ISBN-13: 9788184989472
• Translator: Sudhir Rashingkar
• Book Edition: 1st Edition
• Publisher: Mehta Publishing House
• Pages: 472
• Size: Standard
• Binding: Paperback
• Subject/Category: Biography

Description
McDonald’s stands as the world’s premier entrepreneurial success story, showcasing astonishing global growth. This biography reveals how McDonald’s thrived through ingenuity, trial and error, and instinct, building a service empire admired worldwide. Since the original publication of McDonald’s: Behind the Arches, the company has been a trendsetter in advertising by targeting diverse ethnic groups and supporting the physically disabled. McDonald’s also pioneered the MCJobs program, employing mentally challenged adults and senior citizens. Staying responsive to market trends, McDonald’s has embraced the health food revolution and environmental sustainability with new products and eco-friendly packaging. Filled with inspiring stories and behind-the-scenes insights, this remarkable saga offers an irresistible look into a great American business success.