iconoclast
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iconoclast
Book Details
SKU ID: G10272
ISBN: 978142133309
Published Year: 2010
Author: Gregory Berns
Publisher: Harvard Business Review Press
Book Condition: Used Good
Condition Note: Book is in good condition, but the cover is dusty.
Book Binding Type: Paper Back
Language: English
No. of Pages: 250
Dimensions: 21 × 14 cm
Availability: In Stock
See all Books of this Author: Gregory Berns
About the Book
Iconoclast by Gregory Berns is a fascinating exploration of the neuroscience behind innovation, creativity, and unconventional thinking. Drawing on cutting-edge brain research, Berns explains how iconoclasts—individuals who challenge established norms and create groundbreaking ideas—perceive the world differently from others. The book examines the roles of perception, fear, social intelligence, and decision-making in shaping innovative thought, while illustrating how the brain can be trained to overcome conventional patterns of thinking. Combining scientific insights with engaging real-world examples, Iconoclast offers practical lessons for entrepreneurs, business leaders, educators, students, and anyone seeking to unlock creative potential and embrace original thinking in both professional and personal life.
