Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change
Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Sign up to be the first to know when it's here
Author: A S Raghunath
Brand: Datanet India Pvt Ltd
Edition: First Edition
Binding: hardcover
Number Of Pages: 282
Release Date: 03-08-2025
Details: Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change by A. S. Raghunath chronicles the remarkable transformation of Prabhat Khabar from near collapse into a bold, socially-driven media force under Harivansh’s leadership. Set against the backdrop of Bihar, Jharkhand, and Bengal, this coffee table book showcases how editorial integrity fused with purpose-driven advertising sparked real-world change—fighting corruption, empowering youth, and promoting civic responsibility. From exposing the Fodder Scam to championing education and gender equality, it highlights landmark campaigns that redefined journalism’s role in public service. Blending insider insights, campaign anecdotes, and expert reflections from ad professionals and media veterans, Raghunath presents AD-Vocacy Journalism as a powerful model for meaningful communication. A must-read for journalists, media professionals, and changemakers—this book is both a tribute and a playbook for journalism that informs, inspires, and transforms.
EAN: 9789362643322
Languages: English
