Guide to the British Economy
Guide to the British Economy is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Guide to the British Economy
Book Details
Book Title: Economics of Advertising (English Version)
Author: Peter Donaldson
Publisher: Penguin Books
ISBN: 0140207554
Published Year: 1976
Binding: Paperback
Language: English
Pages: 253
Book Condition: Used – Good
Condition Note: Book is in good condition, but pages are yellowish white.
About the Book
Economics of Advertising by Peter Donaldson offers a clear and insightful examination of the role advertising plays in modern economies and competitive markets. The book explores how advertising influences consumer behavior, shapes brand perception, drives market competition, and impacts business growth. Combining economic theory with practical examples, Donaldson explains the relationship between advertising, pricing, demand, and market efficiency in an accessible manner. This classic work is a valuable resource for students of economics, marketing professionals, business managers, and anyone interested in understanding the economic principles behind advertising and consumer markets.
