Book Details

• Author: Shefali Bedi

• Publisher: Rawat Publications

• Language: English

• Edition: 2021

• ISBN: 9788131612040

• Pages: 206

• Cover: Hardcover

About the Book

In today’s interconnected world, the Internet has evolved beyond being just a reservoir of information—it's now a powerful medium for human interaction. Social Networking and Culture in India by Shefali Bedi explores this transformation in depth, illustrating how the digital age has shifted paradigms of social connection, culture, and communication in Indian society.

The book examines the dynamic nature of social networking platforms, particularly focusing on how virtual spaces like Facebook influence and reshape real-life social and cultural interactions. Through a combination of theoretical insight and empirical study, it highlights how identities, communities, and activism are being reshaped in a world where the virtual and the real increasingly overlap.

Structured into seven informative chapters, the book covers key themes such as globalization and its link with social networking, the sociocultural profile of Indian users, diverse content-sharing behaviors, digital activism, and the blurred boundaries between online and offline life.

Shefali Bedi brings academic rigor to the study, drawing from her experience as an ICSSR post-doctoral fellow in the Department of Sociology and Social Anthropology at Punjabi University, Patiala. Her research reflects a deep understanding of digital culture, with special attention to regional contexts like Punjabi popular culture.

This book is a vital resource for students, researchers, and anyone interested in media studies, sociology, cultural studies, and the impact of technology on society. It offers both critical analysis and fresh perspectives on how the digital realm is shaping contemporary India.