GAINING AND SUSTAINING COMPETITIVE ADVANTAGE, 4TH EDN
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GAINING AND SUSTAINING COMPETITIVE ADVANTAGE, 4TH EDN
Author: Barney
Brand: PEARSON EDUCATION
Edition: 4
Binding: paperback
Number Of Pages: 512
Release Date: 01-01-2015
Part Number: 9789332550155
Details: Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.
EAN: 9789332550155
Package Dimensions: 9.4 x 6.9 x 1.0 inches
Languages: English
