FASHION FORWARD : Merchandising in The Digital Era
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FASHION FORWARD : Merchandising in The Digital Era
Author: Priya Shahi
Brand: Abhishek Publications
Features:
- fashion-forward
Binding: hardcover
Number Of Pages: 204
Release Date: 01-12-2024
Details: "Fashion Forward: Merchandising in the Digital Era" delves into the transformative impact of digital technology on the fashion industry, particularly in merchandising. This book explores how e-commerce, social media, and advanced analytics have revolutionized traditional practices, enabling brands to reach global audiences, personalize shopping experiences, and optimize their supply chains. Through a blend of expert insights, case studies, and practical strategies, "Fashion Forward" provides a comprehensive guide for fashion professionals looking to navigate and thrive in the fast-evolving digital landscape.
EAN: 9789356529625
Package Dimensions: 9.1 x 5.9 x 0.6 inches
Languages: English
