Entrepreneurship Marketing: Principles and Practice of SME Marketing
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
Book Details
• Book Name: Entrepreneurship Marketing
• Format: Paperback
• Language: English
• ISBN-13: 9780415573764
• Writer: Sonny Nwankwo, Ayantunji Gbadamosi
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 480
• Size: 9.6 x 6.9 x 1.1 inches
• Binding: Paperback
• Subject/Category: Marketing, Entrepreneurship, SME Marketing
• Small and medium-sized enterprises (SMEs) dominate the market in terms of the number of organizations, but they face a high failure rate often due to limited marketing understanding.
• This book introduces the importance of marketing specifically tailored for entrepreneurial firms, focusing on real-world entrepreneurial marketing interactions.
• Provides a practical and value-added learning experience for students by addressing “people issues” in SME marketing.
• Offers insights into the impact of marketing on entrepreneurial firms and the challenges of multicultural marketing environments.
• Includes perspectives valuable for both marketing students and budding entrepreneurs aiming to develop ideas successfully within a global context.
• Authored by experienced academics with extensive knowledge in SME marketing and entrepreneurship.
