Digital Marketing
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Digital Marketing
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9789391820558
- Edition: First Edition
- Language: English
- Weight: 0.00g
- Title Code: 1292
- Author: Babu K.G. Raja Sabarish (Dr), Anbazhagan B (Dr), Meenakumari S (Dr)
About the Book
The First Edition of this book, authored by Babu K.G. Raja Sabarish (Dr), Anbazhagan B (Dr), and Meenakumari S (Dr), and published by Sultan Chand & Sons, provides a comprehensive understanding of e-commerce and digital marketing in a simple and practical manner. The book explains core concepts such as e-commerce transaction models, the fundamentals of digital marketing, and the need for modern marketing strategies in today’s digital ecosystem.
It introduces key frameworks like POEM and ASCOR, which form the backbone of digital marketing activities. The book goes beyond basic topics to highlight the importance of content marketing, social media marketing, and search engine marketing, explaining why traditional approaches like display advertising or mobile marketing alone are not sufficient.
Special emphasis is given to platforms such as LinkedIn and Facebook, guiding readers on campaign planning, target audience selection, and campaign optimization. The book also familiarizes students with various tools used in implementing effective marketing strategies, making it highly relevant for both academic and professional use.
