Digital and Social Media Marketing
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Digital and Social Media Marketing
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9788198225900
- Edition: 1st Edition
- Language: English
- Weight: 0.00g
- Title Code: 1317
- Author: Patnaik Rabinarayan (Dr.), Mahapatra Durga Madhab (Dr.)
About the Book
The 1st Edition of this book by Patnaik Rabinarayan (Dr.) and Mahapatra Durga Madhab (Dr.), published by Sultan Chand & Sons, is thoughtfully designed in alignment with the New Education Policy (NEP) 2020 syllabus for B.Com., M.Com., and MBA programs across Indian universities.
The book provides a comprehensive and up-to-date understanding of the subject, combining theoretical concepts with practical applications. It is structured to meet modern academic needs while helping students build strong conceptual clarity and analytical skills.
With its focus on real-world relevance, the book includes examples from various sectors of the corporate world, enabling students to connect classroom learning with practical business scenarios.
Salient Features
- Complete coverage of NEP 2020 syllabus for commerce and management courses.
- Inclusion of real-world examples for better practical understanding.
- Chapter summaries for quick revision and consolidation.
- Practical assignments and projects to enhance hands-on learning.
- End-of-chapter questions for self-assessment.
- Illustrative case studies to simplify complex concepts.
This book is an ideal resource for students aiming to excel in their academic programs while gaining practical
