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Book Details
SKU ID: G11452
ISBN: 9780749459703
Published Year: 2010
Author: Neil Richardson and Lucy Laville
Publisher: Kogan Page
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 168
Dimensions: 21 × 13 cm
Availability: In Stock
See all Books of this Author: Neil Richardson and Lucy Laville

About the Book
Develop Your PR Skills by Neil Richardson and Lucy Laville, part of the Creating Success series, is a practical guide to mastering the fundamentals of public relations in today’s fast-paced media environment. The book covers essential PR techniques, including media relations, press release writing, reputation management, crisis communication, event planning, and digital public relations. With actionable advice, real-world examples, and easy-to-follow strategies, the authors help readers develop effective communication skills and build strong relationships with the media and key stakeholders. Ideal for students, entrepreneurs, marketing professionals, and aspiring PR practitioners, this book provides the tools needed to create successful public relations campaigns.