desi dream merchants
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desi dream merchants
Book Details
SKU ID: G9562
ISBN: 0070608229
Published Year: 2006
Author: A. G. Krishnamurthy
Publisher: Tata McGraw Hill Publishing
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 191
Dimensions: 21 × 14 cm
Availability: In Stock
See all Books of this Author: A. G. Krishnamurthy
About the Book
Desi Dream Merchants by A. G. Krishnamurthy offers a fascinating look into the evolution of India's advertising industry through the experiences of one of its pioneering figures. As the founder of Mudra Communications, Krishnamurthy shares compelling stories of the creative minds, visionary campaigns, and innovative brand-building strategies that transformed Indian advertising. The book explores the challenges of creating memorable brands in a rapidly changing market while highlighting the importance of creativity, consumer insight, entrepreneurship, and strategic thinking. Filled with real-world examples and practical lessons, it provides valuable perspectives on advertising, marketing, leadership, and business growth. Ideal for marketers, entrepreneurs, advertising professionals, business students, and anyone interested in India's corporate success stories, Desi Dream Merchants is both an inspiring memoir and an insightful guide to brand building.
