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Hodder & Stoughton

copywriting in a week

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Book Details
Author: Robert Ashton
Publisher: Hodder & Stoughton
Language: English
Binding: Paper Back
Pages: 93
Published Year: 2003
Dimensions: 20 × 13 cm
Condition: Used – Good

About the Book
Copywriting in a Week: Be a Great Copywriter in Seven Simple Steps by Robert Ashton is a practical guide from the “Teach Yourself” series. Designed as a seven-day program, it teaches the fundamentals of persuasive writing for advertising, marketing, and business communication. Each chapter covers key aspects such as understanding audiences, crafting headlines, writing with clarity, using emotional appeal, and editing for impact.