Consumer Behaviour | e
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Consumer Behaviour | e
Author: Sarmistha Sarma
Brand: Dreamtech Press
Binding: Paperback
Number Of Pages: 436
Release Date: 01-01-2019
Details: Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and Psychology. Globally, there are a number of researches carried out on consumer Behaviour. The growing significance of consumer Behaviour has been well accepted in the academic fraternity and the subject is taught in the postgraduate programmes of Master of business administration in various universities. The present book has been designed by keeping in mind all the topics incorporated in the consumer Behaviour in various universities.
EAN: 9789389520002
Package Dimensions: 9.1 x 7.0 x 0.8 inches
Languages: English
