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Book Details
- ISBN: 1847940124
- Author: Martin Lindstrom
- Publisher: RH Business Books
- Published Year: 2008
- Language: English
- Binding Type: Paper Back
- No. of Pages: 240
- Dimensions: 23x15 cm
- Book Condition: Used Good
- Condition Note: Book is in good condition
- Availability: In Stock
Book Description
Buyology (2008, Doubleday) by Martin Lindstrom explores the hidden forces driving consumer behavior. Drawing on a $7 million neuromarketing study with fMRI scans, Lindstrom reveals how subconscious triggers—like scents, rituals, and product placement—impact decisions, why anti-smoking ads may backfire, and how branding often overrides logic. A bestselling exposé on the psychology behind buying choices.
