Banking and Insurance Marketing
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Banking and Insurance Marketing
Book Details:
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Author: Dr. Sunil Negi
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ISBN: 9789357671323
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Edition: First 2023
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Pages: 140
About the Book:
This book on banking and insurance marketing delves into the strategies and techniques employed by banks and insurance companies to attract and retain customers. It explores how these organizations promote their products and services and market themselves effectively in an increasingly competitive industry. The book provides insights into various marketing approaches specifically tailored to the banking and insurance sectors.
Contents:
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Unit 1: Incorporation of Marketing
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Unit 2: Concept of Bank and Insurance Marketing
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Unit 3: Behaviour of Consumers
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Unit 4: Product Mix
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Unit 5: Pricing
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Unit 6: Promotion
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Unit 7: People, Process, and Distribution
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Unit 8: Service Quality and Building Customer Relationships
