{"product_id":"toddy-to-tequila-the-story-of-alcohol-in-india","title":"TODDY TO TEQUILA : The Story of Alcohol in India","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandhya Mulchandani\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Juggernaut\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 19-01-2026\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Alcohol in India has never been just a drink; it has also been a ritual, a taboo, a temptation and a tool of power. Toddy to Tequila uncovers the deeper story, of how alcohol evolved alongside India itself.\u003cbr\u003e\nFrom Vedic altars and tribal stills to Mughal durbars, colonial taverns and today’s sleek distilleries, alcohol has been worshipped and banned, taxed and outlawed, served in earthen pots and showcased in jewelled goblets. It has served as sacred libation, social glue, political weapon and economic engine, reflecting the shifting currents of faith, class and authority.\u003cbr\u003e\nTracing millennia of myth, medicine, empire and society, this book dismantles persistent notions about Indians and drinking, revealing instead a patchwork of traditions unique to the subcontinent. At its core are the people who brewed, celebrated, condemned and controlled alcohol: gods and ascetics, kings and soldiers, women distillers and reformers.\u003cbr\u003e\nIndia’s history of alcohol is ultimately a history of India itself.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789353456771\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.1 x 5.4 x 1.0 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Juggernaut","offers":[{"title":"Default Title","offer_id":50751289393456,"sku":"Prakash_9789353456771","price":560.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/41W0T6adWgL.jpg?v=1770645609","url":"https:\/\/www.retailmaharaj.com\/products\/toddy-to-tequila-the-story-of-alcohol-in-india","provider":"Retail Maharaj","version":"1.0","type":"link"}