{"product_id":"this-is-your-brain-on-sports-the-science-of-underdogs-the-value-of-rivalry-and-what-we-can-learn-from-the-t-shirt-cannon","title":"This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e L Jon Wertheim L. Jon Wertheim Sam Sommers\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e CROWN\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Red\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Reprint\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eThree Rivers Press (CA)\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 288\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 07-02-2017\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e this is your brain on sports is book for sports fans searching for a deeper understanding of the games they watch and the people who play them. sports illustrated executive editor and bestselling author L. Jon wertheim teams up with tufts psychologist Sam sommers to take readers on a wild ride into the inner world of sports. Through the prism of behaviour economics, neuroscience, and Psychology, they reveal the hidden influences and surprising cues that inspire and derail us-onn the field and in the stands-andd by extension, in corporate Board rooms, Office settings, and our daily lives. ≪ br\/\u0026gt; in this irresistible narrative romp, wertheim and sommers usher us from professional football to the NBA to grand Slam tennis, from the psychology of athletes self-handicapping their performance in the boxing ring or the world series, to an explanation of why even the glimpse of a finish line can lift us beyond ordinary physical limits. They explore why Tom Brady and other starting NFL quarterback all seem to look like fashion models; why fans of teams like the cubs, mets, and any franchise from Cleveland love rooting for a loser; why the best players make the worst coaches; why hockey goons (and fans) would rather fight at home than on the road; and why the arena t-shirt Cannon has something to teach us about human nature. ≪ br\/\u0026gt; in short, this book is an entertaining and thought-provoking journey into how psychology and behavior Science collide with the universe of wins-and-losses, coaching changes, underdogs, and rivalry games. ≪ br\/\u0026gt;-- Boston globe, best books of 2016, sports.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780553447422\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.4 x 6.4 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"CROWN","offers":[{"title":"Default Title","offer_id":50246493438256,"sku":"Trans_9780553447422","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71Bb2x_2w9L.jpg?v=1761378539","url":"https:\/\/www.retailmaharaj.com\/products\/this-is-your-brain-on-sports-the-science-of-underdogs-the-value-of-rivalry-and-what-we-can-learn-from-the-t-shirt-cannon","provider":"Retail Maharaj","version":"1.0","type":"link"}