{"product_id":"the-toi-story","title":"The TOI Story","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malhan, Sangita P. Menon\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e HarperCollins\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 276\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 16-08-2013\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e The TOI Story is about the Times of India Group, its journey during the early 1980s and 90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789350296639\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.4 x 5.5 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":49468181020976,"sku":"Prakash_9789350296639","price":319.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/harpercollins-book-default-title-the-toi-story-40010254188848.jpg?v=1775980017","url":"https:\/\/www.retailmaharaj.com\/products\/the-toi-story","provider":"Retail Maharaj","version":"1.0","type":"link"}