{"product_id":"the-story-of-yoga-from-india-to-the-contemporary-world","title":"The Story of Yoga: From India to the Contemporary World","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alistair Shearer\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e First Edition\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 416\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-01-2020\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e How did an ancient Indian spiritual discipline turn into a GBP 20 billion-a-year mainstay of the global wellness industry?\u003cbr\u003e\nThis comprehensive history sets yoga in its global cultural context for the first time. From arcane religious rituals and medieval body-magic, through muscular Christianity and the British Raj, to the Indian nationalist movement and the arrival of yoga in the twentieth-century West, we discover how the practice reached its present-day ubiquity and how it became embedded in powerful social currents shaping the world's future, such as digital media, celebrity culture, the stress pandemic and the quest for an authentic identity in the face of unprecedented change.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780670093892\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.5 x 6.3 x 1.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":66581320433968,"sku":"Trans_9780670093892","price":741.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/A19zPj2H7EL.jpg?v=1776875166","url":"https:\/\/www.retailmaharaj.com\/products\/the-story-of-yoga-from-india-to-the-contemporary-world","provider":"Retail Maharaj","version":"1.0","type":"link"}