{"product_id":"the-red-bull-story-the-unbelievable-success-of-dietrich-mateschitz-and-his-energy-drink-empire","title":"THE RED BULL STORY : The Unbelievable Success of Dietrich Mateschitz and His Energy Drink Empire !","description":"\u003cp data-start=\"0\" data-end=\"16\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"18\" data-end=\"334\"\u003e\n\u003cli data-section-id=\"1wg67gy\" data-start=\"18\" data-end=\"38\"\u003ePublisher: QFORD\u003c\/li\u003e\n\u003cli data-section-id=\"1l8u6my\" data-start=\"39\" data-end=\"88\"\u003eAuthor: \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eWolfgang Fürweger\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lp14du\" data-start=\"89\" data-end=\"110\"\u003eLanguage: English\u003c\/li\u003e\n\u003cli data-section-id=\"hkgbdf\" data-start=\"111\" data-end=\"139\"\u003eEdition: Special Edition\u003c\/li\u003e\n\u003cli data-section-id=\"1om085q\" data-start=\"140\" data-end=\"162\"\u003eBinding: Paperback\u003c\/li\u003e\n\u003cli data-section-id=\"1otc418\" data-start=\"163\" data-end=\"187\"\u003eNumber of Pages: 260\u003c\/li\u003e\n\u003cli data-section-id=\"1zcj8b\" data-start=\"188\" data-end=\"218\"\u003eRelease Date: 05 June 2025\u003c\/li\u003e\n\u003cli data-section-id=\"xefzw\" data-start=\"219\" data-end=\"242\"\u003eISBN: 9789390718443\u003c\/li\u003e\n\u003cli data-section-id=\"153e8nb\" data-start=\"243\" data-end=\"259\"\u003eBrand: QFORD\u003c\/li\u003e\n\u003cli data-section-id=\"lumo3m\" data-start=\"260\" data-end=\"287\"\u003ePart Number: 9390718449\u003c\/li\u003e\n\u003cli data-section-id=\"hdja1g\" data-start=\"288\" data-end=\"334\"\u003ePackage Dimensions: 8.0 x 5.0 x 0.6 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"336\" data-end=\"354\"\u003e\u003cstrong data-start=\"336\" data-end=\"354\"\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"356\" data-end=\"896\"\u003eThis compelling business biography reveals the extraordinary journey behind the creation of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRed Bull\u003c\/span\u003e\u003c\/span\u003e and the visionary entrepreneur \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eDietrich Mateschitz\u003c\/span\u003e\u003c\/span\u003e who transformed it into one of the world’s most recognizable global brands. Written by Austrian journalist Wolfgang Fürweger, this English edition brings international readers the untold story of how a little-known Thai energy tonic evolved into a multibillion-dollar empire through innovative marketing, strategic branding, and bold vision.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"1340\"\u003eThe book explores Red Bull’s unconventional rise, from its early beginnings to its groundbreaking marketing strategies built around sports, adventure, media, and storytelling rather than traditional advertising. Readers gain insight into how the company revolutionized brand-building through extreme sports sponsorships, Formula One racing, and globally recognized events such as \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFelix Baumgartner\u003c\/span\u003e\u003c\/span\u003e’s historic Stratos jump.\u003c\/p\u003e\n\u003cp data-start=\"1342\" data-end=\"1740\"\u003eBeyond business success, the book also examines Dietrich Mateschitz’s private personality, leadership style, and long-term vision that shaped Red Bull into a cultural phenomenon. Ideal for entrepreneurs, marketers, business students, and readers interested in branding, innovation, and global business strategy, this volume offers valuable lessons in leadership, creativity, and strategic thinking.\u003c\/p\u003e","brand":"QFORD","offers":[{"title":"Default Title","offer_id":66853835833648,"sku":"DRG.Qford_9789390718443","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/61hws4rkn3L.jpg?v=1779525527","url":"https:\/\/www.retailmaharaj.com\/products\/the-red-bull-story-the-unbelievable-success-of-dietrich-mateschitz-and-his-energy-drink-empire","provider":"Retail Maharaj","version":"1.0","type":"link"}