{"product_id":"the-power-of-brand-ownership","title":"The Power of Brand Ownership","description":"\u003ch3 data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/h3\u003e\n\u003cul data-start=\"18\" data-end=\"278\"\u003e\n\u003cli data-start=\"18\" data-end=\"51\"\u003e\n\u003cp data-start=\"20\" data-end=\"51\"\u003e\u003cstrong data-start=\"20\" data-end=\"30\"\u003eAuthor\u003c\/strong\u003e: Miriam J. Johnson\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"52\" data-end=\"93\"\u003e\n\u003cp data-start=\"54\" data-end=\"93\"\u003e\u003cstrong data-start=\"54\" data-end=\"63\"\u003eBrand\u003c\/strong\u003e: Cambridge University Press\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"94\" data-end=\"120\"\u003e\n\u003cp data-start=\"96\" data-end=\"120\"\u003e\u003cstrong data-start=\"96\" data-end=\"107\"\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"121\" data-end=\"148\"\u003e\n\u003cp data-start=\"123\" data-end=\"148\"\u003e\u003cstrong data-start=\"123\" data-end=\"131\"\u003eISBN\u003c\/strong\u003e: 9781009538381\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"149\" data-end=\"167\"\u003e\n\u003cp data-start=\"151\" data-end=\"167\"\u003e\u003cstrong data-start=\"151\" data-end=\"160\"\u003ePages\u003c\/strong\u003e: 279\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"168\" data-end=\"200\"\u003e\n\u003cp data-start=\"170\" data-end=\"200\"\u003e\u003cstrong data-start=\"170\" data-end=\"186\"\u003eRelease Date\u003c\/strong\u003e: 23-01-2025\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"201\" data-end=\"251\"\u003e\n\u003cp data-start=\"203\" data-end=\"251\"\u003e\u003cstrong data-start=\"203\" data-end=\"225\"\u003ePackage Dimensions\u003c\/strong\u003e: 9.0 x 6.0 x 0.6 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"252\" data-end=\"278\"\u003e\n\u003cp data-start=\"254\" data-end=\"278\"\u003e\u003cstrong data-start=\"254\" data-end=\"267\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"280\" data-end=\"283\"\u003e\n\u003ch3 data-start=\"285\" data-end=\"303\"\u003eAbout the Book\u003c\/h3\u003e\n\u003cp data-start=\"305\" data-end=\"728\"\u003e\u003cstrong data-start=\"305\" data-end=\"339\"\u003e\"The Power of Brand Ownership\"\u003c\/strong\u003e by \u003cstrong data-start=\"343\" data-end=\"364\"\u003eMiriam J. Johnson\u003c\/strong\u003e delves into the intricate relationship between \u003cstrong data-start=\"412\" data-end=\"424\"\u003ebranding\u003c\/strong\u003e and \u003cstrong data-start=\"429\" data-end=\"450\"\u003econsumer identity\u003c\/strong\u003e, exploring the profound influence that brands have on purchasing behavior and self-perception in both the \u003cstrong data-start=\"557\" data-end=\"569\"\u003ephysical\u003c\/strong\u003e and \u003cstrong data-start=\"574\" data-end=\"585\"\u003edigital\u003c\/strong\u003e worlds. Through this lens, Johnson examines how brands are not just consumer guides but integral parts of personal identity and social status.\u003c\/p\u003e\n\u003ch3 data-start=\"730\" data-end=\"745\"\u003eKey Themes:\u003c\/h3\u003e\n\u003cul data-start=\"747\" data-end=\"2463\"\u003e\n\u003cli data-start=\"747\" data-end=\"980\"\u003e\n\u003cp data-start=\"749\" data-end=\"980\"\u003e\u003cstrong data-start=\"749\" data-end=\"783\"\u003eBranding and Consumer Identity\u003c\/strong\u003e: Johnson highlights the \u003cstrong data-start=\"808\" data-end=\"834\"\u003esymbiotic relationship\u003c\/strong\u003e between consumers and brands, showing how brands influence self-identity while being shaped by the cultural and social dynamics they engage with.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1303\"\u003e\n\u003cp data-start=\"984\" data-end=\"1303\"\u003e\u003cstrong data-start=\"984\" data-end=\"1009\"\u003eThe Dynamics of Power\u003c\/strong\u003e: The book uncovers the shifting dynamics of power between \u003cstrong data-start=\"1068\" data-end=\"1078\"\u003ebrands\u003c\/strong\u003e and \u003cstrong data-start=\"1083\" data-end=\"1096\"\u003econsumers\u003c\/strong\u003e. It examines how brands, through their marketing and presence, affect consumer behaviors and perceptions, while also acknowledging how consumers shape brands through their identities, beliefs, and activism.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1305\" data-end=\"1617\"\u003e\n\u003cp data-start=\"1307\" data-end=\"1617\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1342\"\u003eBrand Authenticity and Activism\u003c\/strong\u003e: A central theme is the \u003cstrong data-start=\"1367\" data-end=\"1383\"\u003eauthenticity\u003c\/strong\u003e of brands and the \u003cstrong data-start=\"1402\" data-end=\"1421\"\u003eactivist stance\u003c\/strong\u003e many brands now adopt in response to changing consumer values. The book explores how consumers expect brands to align with their values, thus driving changes in how brands project their identity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1619\" data-end=\"1848\"\u003e\n\u003cp data-start=\"1621\" data-end=\"1848\"\u003e\u003cstrong data-start=\"1621\" data-end=\"1655\"\u003eGendered Nature of Consumption\u003c\/strong\u003e: Johnson addresses the \u003cstrong data-start=\"1679\" data-end=\"1691\"\u003egendered\u003c\/strong\u003e aspects of consumption, revealing how marketing strategies often target specific demographics and how brands can either reinforce or challenge gender norms.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1850\" data-end=\"2096\"\u003e\n\u003cp data-start=\"1852\" data-end=\"2096\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1886\"\u003eCultural and Temporal Contexts\u003c\/strong\u003e: The book considers how brands operate within \u003cstrong data-start=\"1933\" data-end=\"1954\"\u003ecultural contexts\u003c\/strong\u003e and \u003cstrong data-start=\"1959\" data-end=\"1978\"\u003etemporal shifts\u003c\/strong\u003e, acknowledging that the meaning and appeal of a brand can change depending on societal trends and historical moments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2098\" data-end=\"2463\"\u003e\n\u003cp data-start=\"2100\" data-end=\"2463\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2143\"\u003eTheoretical Frameworks and Case Studies\u003c\/strong\u003e: The book applies \u003cstrong data-start=\"2162\" data-end=\"2188\"\u003etheoretical frameworks\u003c\/strong\u003e to understand the \u003cstrong data-start=\"2207\" data-end=\"2230\"\u003efluidity of capital\u003c\/strong\u003e in the consumer-brand relationship. Through \u003cstrong data-start=\"2275\" data-end=\"2291\"\u003ecase studies\u003c\/strong\u003e, the book illustrates how companies adapt their strategies to remain \u003cstrong data-start=\"2361\" data-end=\"2373\"\u003erelevant\u003c\/strong\u003e and \u003cstrong data-start=\"2378\" data-end=\"2391\"\u003edesirable\u003c\/strong\u003e in the face of ever-evolving consumer expectations and cultural trends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":49966753481008,"sku":"Sarat_9781009538381","price":2328.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/cambridge-university-press-book-default-title-the-power-of-brand-ownership-41353037185328.jpg?v=1775961863","url":"https:\/\/www.retailmaharaj.com\/products\/the-power-of-brand-ownership","provider":"Retail Maharaj","version":"1.0","type":"link"}