{"product_id":"the-effortless-experience-conquering-the-new-battleground-for-customer-loyalty","title":"The Effortless Experience: Conquering the New Battleground for Customer Loyalty","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dixon, Matthew\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Portfolio\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Blue\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Effortless Experience: Conquering the New Battleground for Customer Loyalty (English, Paperback, Rick DeLisi Nicholas Toman Matthew Dixon)\u003c\/li\u003e\n\u003cli\u003eOriginal Book\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 26-09-2013\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 21343400\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale\u003cbr\u003e\n\u003cbr\u003e\nEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?\u003cbr\u003e\n\u003cbr\u003e\nIn their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.\u003cbr\u003e\n\u003cbr\u003e\nCompanies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems.\u003cbr\u003e\n\u003cbr\u003e\nThe Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.\u003cbr\u003e\n\u003cbr\u003e\nThe rewards are there for the taking, and the pathway to achieving them is now clearly marked.\u003cbr\u003e\n\u003cbr\u003e\n'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to Stick\u003cbr\u003e\n\u003cbr\u003e\nMatt Dixon is Executive Director of the Sales \u0026amp; Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller\u003cbr\u003e\n\u003cbr\u003e\nNick Toman is Senior Director of Research for CEB's Sales \u0026amp; Services Practice and is a frequent contributor to the Harvard Business Review.\u003cbr\u003e\n\u003cbr\u003e\nRick DeLisi is Senior Director of Advisory Services for CEB's Sales \u0026amp; Service Practice and a noted public speaker and facilitator.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780241003305\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.1 x 6.1 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":66564776198448,"sku":"Trans_9780241003305","price":609.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/91SLjEiohlL.jpg?v=1776622625","url":"https:\/\/www.retailmaharaj.com\/products\/the-effortless-experience-conquering-the-new-battleground-for-customer-loyalty","provider":"Retail Maharaj","version":"1.0","type":"link"}