{"product_id":"the-business-of-advertising-rle-advertising-routledge-library-editions-advertising","title":"The Business of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)","description":"\u003cp data-start=\"0\" data-end=\"17\"\u003e\u003cstrong data-start=\"0\" data-end=\"17\"\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"297\"\u003e\n\u003cli data-start=\"19\" data-end=\"49\"\u003e\n\u003cp data-start=\"21\" data-end=\"49\"\u003e\u003cstrong data-start=\"21\" data-end=\"31\"\u003eAuthor\u003c\/strong\u003e: Clarence Moran\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"50\" data-end=\"74\"\u003e\n\u003cp data-start=\"52\" data-end=\"74\"\u003e\u003cstrong data-start=\"52\" data-end=\"61\"\u003eBrand\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"75\" data-end=\"103\"\u003e\n\u003cp data-start=\"77\" data-end=\"103\"\u003e\u003cstrong data-start=\"77\" data-end=\"88\"\u003eEdition\u003c\/strong\u003e: 1st Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"104\" data-end=\"130\"\u003e\n\u003cp data-start=\"106\" data-end=\"130\"\u003e\u003cstrong data-start=\"106\" data-end=\"117\"\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"131\" data-end=\"159\"\u003e\n\u003cp data-start=\"133\" data-end=\"159\"\u003e\u003cstrong data-start=\"133\" data-end=\"152\"\u003eNumber of Pages\u003c\/strong\u003e: 232\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"160\" data-end=\"192\"\u003e\n\u003cp data-start=\"162\" data-end=\"192\"\u003e\u003cstrong data-start=\"162\" data-end=\"178\"\u003eRelease Date\u003c\/strong\u003e: 26-11-2015\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"193\" data-end=\"219\"\u003e\n\u003cp data-start=\"195\" data-end=\"219\"\u003e\u003cstrong data-start=\"195\" data-end=\"202\"\u003eEAN\u003c\/strong\u003e: 9781138997714\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"220\" data-end=\"270\"\u003e\n\u003cp data-start=\"222\" data-end=\"270\"\u003e\u003cstrong data-start=\"222\" data-end=\"244\"\u003ePackage Dimensions\u003c\/strong\u003e: 9.2 x 6.1 x 0.5 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"271\" data-end=\"297\"\u003e\n\u003cp data-start=\"273\" data-end=\"297\"\u003e\u003cstrong data-start=\"273\" data-end=\"286\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"299\" data-end=\"318\"\u003e\u003cstrong data-start=\"299\" data-end=\"318\"\u003eAbout The Book:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"765\"\u003e\u003cem data-start=\"320\" data-end=\"349\"\u003eThe Business of Advertising\u003c\/em\u003e provides an insightful overview of the advertising industry, exploring both the practice and intricacies of the trade. It outlines key aspects of advertising, the restrictions imposed on it, and the pressing issues surrounding the business of advertising today. The book covers the historical evolution of advertising, the structures of ad agencies, legal constraints, and ethical concerns in the advertising world.\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"784\"\u003e\u003cstrong data-start=\"767\" data-end=\"784\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"786\" data-end=\"1124\"\u003e\n\u003cli data-start=\"786\" data-end=\"860\"\u003e\n\u003cp data-start=\"788\" data-end=\"860\"\u003eA comprehensive examination of advertising practices and industry norms.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"861\" data-end=\"939\"\u003e\n\u003cp data-start=\"863\" data-end=\"939\"\u003eInsights into the regulatory environment governing the advertising industry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"1016\"\u003e\n\u003cp data-start=\"942\" data-end=\"1016\"\u003eDiscussion of contemporary issues and challenges in the advertising world.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1124\"\u003e\n\u003cp data-start=\"1019\" data-end=\"1124\"\u003eConcise and accessible, making it suitable for both students and professionals interested in advertising.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1126\" data-end=\"1140\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1140\"\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1142\" data-end=\"1326\"\u003e\n\u003cli data-start=\"1142\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1184\"\u003eAdvertising professionals and marketers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1241\"\u003eStudents studying media, marketing, or communications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1326\"\u003eAnyone looking to gain a better understanding of the business side of advertising.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1328\" data-end=\"1527\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis book serves as a foundational resource for anyone looking to delve into the business aspects of advertising, providing a clear understanding of both the industry’s practices and its limitations.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49890851225904,"sku":"Sarat_9781138997714","price":4290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-the-business-of-advertising-rle-advertising-routledge-library-editions-advertising-41131122852144.jpg?v=1775963237","url":"https:\/\/www.retailmaharaj.com\/products\/the-business-of-advertising-rle-advertising-routledge-library-editions-advertising","provider":"Retail Maharaj","version":"1.0","type":"link"}