{"product_id":"the-blueprint-for-strategic-advertising-how-critical-thinking-builds-successful-campaigns","title":"The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns","description":"\u003cp data-start=\"0\" data-end=\"18\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"228\"\u003e\n\u003cli data-start=\"19\" data-end=\"43\"\u003e\n\u003cp data-start=\"21\" data-end=\"43\"\u003eAuthor: Margo Berman\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"44\" data-end=\"58\"\u003e\n\u003cp data-start=\"46\" data-end=\"58\"\u003eEdition: 1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"59\" data-end=\"81\"\u003e\n\u003cp data-start=\"61\" data-end=\"81\"\u003eBinding: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"82\" data-end=\"106\"\u003e\n\u003cp data-start=\"84\" data-end=\"106\"\u003eNumber of Pages: 208\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"107\" data-end=\"130\"\u003e\n\u003cp data-start=\"109\" data-end=\"130\"\u003eISBN: 9780765646583\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"131\" data-end=\"152\"\u003e\n\u003cp data-start=\"133\" data-end=\"152\"\u003eLanguage: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"153\" data-end=\"181\"\u003e\n\u003cp data-start=\"155\" data-end=\"181\"\u003eRelease Date: 19-07-2016\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"182\" data-end=\"228\"\u003e\n\u003cp data-start=\"184\" data-end=\"228\"\u003ePackage Dimensions: 9.6 x 6.9 x 0.6 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"230\" data-end=\"693\"\u003e\u003cstrong data-start=\"230\" data-end=\"248\"\u003eAbout The Book\u003c\/strong\u003e\u003cbr data-start=\"248\" data-end=\"251\"\u003e\u003cem data-start=\"251\" data-end=\"292\"\u003eThe Blueprint for Strategic Advertising\u003c\/em\u003e offers a step-by-step, comprehensive exploration of strategic advertising communication, with a special focus on visual, verbal, social media, integrated, and global strategies. This invaluable guide employs a deconstructive process, analyzing each aspect of advertising communication in detail, making it a critical resource for students, professors, small business owners, and entrepreneurs alike.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"1090\"\u003eMargo Berman’s content-rich book delves into essential areas such as social media, user-centered interactive advertising, presentation strategies, and the creation of a “blueprint” for strategizing on a global scale. In addition to its academic usefulness, the guide serves as a practical reference for powerful strategic planning and covers strategies for various media and messaging vehicles.\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1514\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe book also thoroughly examines the strategic implementation of the union between visual and verbal elements in advertising, equipping readers with the tools to craft compelling, targeted campaigns. Whether you're a student studying advertising, marketing, or business, or a professional in the field, this guide will serve as an essential reference to understand and implement strategic advertising methods effectively.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49890699936048,"sku":"Sarat_9780765646583","price":4875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-the-blueprint-for-strategic-advertising-how-critical-thinking-builds-successful-campaigns-41129190719792.jpg?v=1775963230","url":"https:\/\/www.retailmaharaj.com\/products\/the-blueprint-for-strategic-advertising-how-critical-thinking-builds-successful-campaigns","provider":"Retail Maharaj","version":"1.0","type":"link"}