{"product_id":"the-big-payback-the-history-of-the-business-of-hip-hop","title":"The Big Payback: The History of the Business of Hip-Hop","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charnas, Dan\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Berkley Books\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e White\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Reprint\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFormat:\u003c\/b\u003e Illustrated\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 688\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-11-2011\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e Illustrations, black and white\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e Illustrations, black and white\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e “There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club\u003cbr\u003e\n\u003cbr\u003e\nThe perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist\/entrepreneurs like Jay-Z.\u003cbr\u003e\n\u003cbr\u003e\nTHE INSPIRATION FOR THE VH1 SERIES THE BREAKS\u003cbr\u003e\n\u003cbr\u003e\nThe Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won.\u003cbr\u003e\n\u003cbr\u003e\n300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop’s dominance. INCLUDES PHOTOGRAPHS\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780451234780\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.0 x 5.9 x 1.6 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Berkley Books","offers":[{"title":"Default Title","offer_id":50206441144624,"sku":"Trans_9780451234780","price":1125.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81vXwFwGhKL.jpg?v=1760088739","url":"https:\/\/www.retailmaharaj.com\/products\/the-big-payback-the-history-of-the-business-of-hip-hop","provider":"Retail Maharaj","version":"1.0","type":"link"}