{"product_id":"the-big-idea","title":"the big idea","description":"\u003cp data-start=\"0\" data-end=\"18\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"363\"\u003e\n\u003cli data-section-id=\"9boomh\" data-start=\"19\" data-end=\"43\"\u003e\n\u003cstrong data-start=\"21\" data-end=\"30\"\u003eISBN:\u003c\/strong\u003e 1861975686\u003c\/li\u003e\n\u003cli data-section-id=\"p2ikee\" data-start=\"44\" data-end=\"72\"\u003e\n\u003cstrong data-start=\"46\" data-end=\"57\"\u003eAuthor:\u003c\/strong\u003e Robert Jones\u003c\/li\u003e\n\u003cli data-section-id=\"5nqwj1\" data-start=\"73\" data-end=\"105\"\u003e\n\u003cstrong data-start=\"75\" data-end=\"89\"\u003ePublisher:\u003c\/strong\u003e Profile Books\u003c\/li\u003e\n\u003cli data-section-id=\"1xhkx53\" data-start=\"106\" data-end=\"134\"\u003e\n\u003cstrong data-start=\"108\" data-end=\"127\"\u003ePublished Year:\u003c\/strong\u003e 2000\u003c\/li\u003e\n\u003cli data-section-id=\"1gdb4z6\" data-start=\"135\" data-end=\"160\"\u003e\n\u003cstrong data-start=\"137\" data-end=\"150\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli data-section-id=\"zi7eom\" data-start=\"161\" data-end=\"193\"\u003e\n\u003cstrong data-start=\"163\" data-end=\"180\"\u003eBinding Type:\u003c\/strong\u003e Paper Back\u003c\/li\u003e\n\u003cli data-section-id=\"r2f4qt\" data-start=\"194\" data-end=\"219\"\u003e\n\u003cstrong data-start=\"196\" data-end=\"213\"\u003eNo. of Pages:\u003c\/strong\u003e 230\u003c\/li\u003e\n\u003cli data-section-id=\"lm9oa5\" data-start=\"220\" data-end=\"248\"\u003e\n\u003cstrong data-start=\"222\" data-end=\"237\"\u003eDimensions:\u003c\/strong\u003e 19x13 cm\u003c\/li\u003e\n\u003cli data-section-id=\"qsumz0\" data-start=\"249\" data-end=\"282\"\u003e\n\u003cstrong data-start=\"251\" data-end=\"270\"\u003eBook Condition:\u003c\/strong\u003e Used Good\u003c\/li\u003e\n\u003cli data-section-id=\"1th528l\" data-start=\"283\" data-end=\"332\"\u003e\n\u003cstrong data-start=\"285\" data-end=\"304\"\u003eCondition Note:\u003c\/strong\u003e Book is in good condition\u003c\/li\u003e\n\u003cli data-section-id=\"2lhcw4\" data-start=\"333\" data-end=\"363\"\u003e\n\u003cstrong data-start=\"335\" data-end=\"352\"\u003eAvailability:\u003c\/strong\u003e In Stock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"365\" data-end=\"742\"\u003e\u003cstrong data-start=\"365\" data-end=\"385\"\u003eBook Description\u003c\/strong\u003e\u003cbr data-start=\"385\" data-end=\"388\"\u003eRobert Jones’s book explores how companies can build strong brand identities by fostering emotional engagement with customers and employees. It demonstrates the importance of a shared worldview and cohesive brand narrative, offering actionable insights for marketers, managers, and business leaders aiming to create lasting loyalty and business growth.\u003c\/p\u003e","brand":"Profile Books","offers":[{"title":"Default Title","offer_id":67287537451312,"sku":"BestBookCentre__G18202","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-04T143152.117.png?v=1783155731","url":"https:\/\/www.retailmaharaj.com\/products\/the-big-idea","provider":"Retail Maharaj","version":"1.0","type":"link"}