{"product_id":"switch-how-to-change-things-when-change-is-hard","title":"Switch: How to Change Things When Change is Hard","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Heath, Chip\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Latest\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 320\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 03-03-2011\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9771740\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.\u003cbr\u003e\u003cbr\u003eBut why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781847940322\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.7 x 5.1 x 0.9 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":49126466683184,"sku":"Prakash_9781847940322","price":639.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/penguin-book-default-title-switch-how-to-change-things-when-change-is-hard-38880806568240.jpg?v=1753015214","url":"https:\/\/www.retailmaharaj.com\/products\/switch-how-to-change-things-when-change-is-hard","provider":"Retail Maharaj","version":"1.0","type":"link"}