{"product_id":"sustainable-marketing-of-cultural-and-heritage-tourism-routledge-critical-studies-in-tourism-business-and-management","title":"Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)","description":"\u003cp data-start=\"0\" data-end=\"239\"\u003e\u003cstrong data-start=\"0\" data-end=\"10\"\u003eAuthor\u003c\/strong\u003e: Chhabra, Deepak\u003cbr data-start=\"27\" data-end=\"30\"\u003e\u003cstrong data-start=\"30\" data-end=\"39\"\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"61\" data-end=\"64\"\u003e\u003cstrong data-start=\"64\" data-end=\"75\"\u003eEdition\u003c\/strong\u003e: 1\u003cbr data-start=\"78\" data-end=\"81\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"81\" data-end=\"92\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"129\" data-end=\"132\"\u003e\u003cstrong data-start=\"132\" data-end=\"151\"\u003eNumber of Pages\u003c\/strong\u003e: 256\u003cbr data-start=\"156\" data-end=\"159\"\u003e\u003cstrong data-start=\"159\" data-end=\"175\"\u003eRelease Date\u003c\/strong\u003e: 10-04-2015\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"197\"\u003eEAN\u003c\/strong\u003e: 9781138880733\u003cbr data-start=\"212\" data-end=\"215\"\u003e\u003cstrong data-start=\"215\" data-end=\"228\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"545\"\u003e\u003cstrong data-start=\"241\" data-end=\"256\"\u003eDescription\u003c\/strong\u003e:\u003cbr data-start=\"257\" data-end=\"260\"\u003e\u003cem data-start=\"260\" data-end=\"287\"\u003eCultural Heritage Tourism\u003c\/em\u003e explores the significant role cultural attractions play in tourism, especially those centered on heritage and the arts. The book discusses both the positive economic and social impacts, as well as the potential negative effects on communities and regions.\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"886\"\u003eThe author presents a marketing strategy framework that is grounded in sustainable principles, aimed at preserving the authenticity of cultural heritage for future generations. The framework takes into account the perspectives of suppliers, regulators, and consumers, ensuring it appeals to all stakeholders involved in heritage tourism.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"1387\"\u003eThe book begins with an analysis of the dynamics of cultural heritage, focusing on authenticity, marketing, and tourism. It offers a strategic praxis drawn from core sustainable principles, followed by a practical examination of the proposed framework from the perspective of heritage providers. Drawing on primary research, the book integrates interactive discussions and empirical findings, testing the proposed paradigm with real-world examples, including museums, heritage hotels, and festivals.\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1579\"\u003eThis work provides a fresh and thorough perspective on cultural heritage tourism, making it a valuable resource for students, academics, and professionals in the travel and tourism industry.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49885881303344,"sku":"Sarat_9781138880733","price":5265.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-sustainable-marketing-of-cultural-and-heritage-tourism-routledge-critical-studies-in-tourism-business-and-management-41109334327600.jpg?v=1775962446","url":"https:\/\/www.retailmaharaj.com\/products\/sustainable-marketing-of-cultural-and-heritage-tourism-routledge-critical-studies-in-tourism-business-and-management","provider":"Retail Maharaj","version":"1.0","type":"link"}