{"product_id":"strategic-marketing-management-rle-marketing-routledge-library-editions-marketing","title":"Strategic Marketing Management (RLE Marketing) (Routledge Library Editions: Marketing)","description":"\u003cp data-start=\"41\" data-end=\"302\"\u003e\u003cstrong data-start=\"41\" data-end=\"51\"\u003eAuthor\u003c\/strong\u003e: Foxall, Gordon\u003cbr data-start=\"67\" data-end=\"70\"\u003e\u003cstrong data-start=\"70\" data-end=\"79\"\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"101\" data-end=\"104\"\u003e\u003cstrong data-start=\"104\" data-end=\"115\"\u003eEdition\u003c\/strong\u003e: 1\u003cbr data-start=\"118\" data-end=\"121\"\u003e\u003cstrong data-start=\"121\" data-end=\"132\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"143\" data-end=\"146\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"146\" data-end=\"165\"\u003eNumber of Pages\u003c\/strong\u003e: 290\u003cbr data-start=\"170\" data-end=\"173\"\u003e\u003cstrong data-start=\"173\" data-end=\"189\"\u003eRelease Date\u003c\/strong\u003e: 26-11-2015\u003cbr data-start=\"201\" data-end=\"204\"\u003e\u003cstrong data-start=\"204\" data-end=\"211\"\u003eEAN\u003c\/strong\u003e: 9781138982970\u003cbr data-start=\"226\" data-end=\"229\"\u003e\u003cstrong data-start=\"229\" data-end=\"251\"\u003ePackage Dimensions\u003c\/strong\u003e: 9.2 x 6.1 x 0.7 inches\u003cbr data-start=\"275\" data-end=\"278\"\u003e\u003cstrong data-start=\"278\" data-end=\"291\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"304\" data-end=\"683\"\u003e\u003cstrong data-start=\"304\" data-end=\"315\"\u003eDetails\u003c\/strong\u003e:\u003cbr data-start=\"316\" data-end=\"319\"\u003e\u003cem data-start=\"319\" data-end=\"341\"\u003eMarketing Management\u003c\/em\u003e explores marketing management within the broader context of corporate policy-making, strategic planning, and the effective implementation and control of business plans. The book highlights the information requirements of marketing management, presenting the concept of the marketing information system within managerial information systems.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"1084\"\u003eThe text focuses on the interrelated nature of the key elements of the marketing mix, demonstrating how a successful marketing manager can master and integrate various marketing tools to achieve the right strategy for each product. The final section emphasizes integrated marketing, presenting differentiated marketing as a key framework and detailing the systematic control of marketing operations.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1280\"\u003eThis book is designed for students aspiring to become future managers, with an emphasis on what is achievable in marketing management and the most effective ways to achieve marketing objectives.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49885579510064,"sku":"Sarat_9781138982970","price":4485.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-strategic-marketing-management-rle-marketing-routledge-library-editions-marketing-41105266311472.jpg?v=1775962364","url":"https:\/\/www.retailmaharaj.com\/products\/strategic-marketing-management-rle-marketing-routledge-library-editions-marketing","provider":"Retail Maharaj","version":"1.0","type":"link"}