{"product_id":"strategic-marketing-management-planning-implementation-and-control","title":"Strategic Marketing Management: planning, implementation and control","description":"\u003ch3 data-start=\"62\" data-end=\"82\"\u003e\u003cstrong data-start=\"66\" data-end=\"82\"\u003eBook Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"84\" data-end=\"379\"\u003e\n\u003cli data-start=\"84\" data-end=\"119\"\u003e\n\u003cp data-start=\"86\" data-end=\"119\"\u003e\u003cstrong data-start=\"86\" data-end=\"96\"\u003eAuthor\u003c\/strong\u003e: Richard M.S. Wilson\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"120\" data-end=\"148\"\u003e\n\u003cp data-start=\"122\" data-end=\"148\"\u003e\u003cstrong data-start=\"122\" data-end=\"135\"\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"149\" data-end=\"174\"\u003e\n\u003cp data-start=\"151\" data-end=\"174\"\u003e\u003cstrong data-start=\"151\" data-end=\"163\"\u003eLanguage\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"175\" data-end=\"203\"\u003e\n\u003cp data-start=\"177\" data-end=\"203\"\u003e\u003cstrong data-start=\"177\" data-end=\"188\"\u003eEdition\u003c\/strong\u003e: 3rd Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"204\" data-end=\"231\"\u003e\n\u003cp data-start=\"206\" data-end=\"231\"\u003e\u003cstrong data-start=\"206\" data-end=\"214\"\u003eISBN\u003c\/strong\u003e: 9780750659383\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"232\" data-end=\"258\"\u003e\n\u003cp data-start=\"234\" data-end=\"258\"\u003e\u003cstrong data-start=\"234\" data-end=\"245\"\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"259\" data-end=\"287\"\u003e\n\u003cp data-start=\"261\" data-end=\"287\"\u003e\u003cstrong data-start=\"261\" data-end=\"280\"\u003eNumber of Pages\u003c\/strong\u003e: 882\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"288\" data-end=\"327\"\u003e\n\u003cp data-start=\"290\" data-end=\"327\"\u003e\u003cstrong data-start=\"290\" data-end=\"306\"\u003eRelease Date\u003c\/strong\u003e: November 30, 2004\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"328\" data-end=\"379\"\u003e\n\u003cp data-start=\"330\" data-end=\"379\"\u003e\u003cstrong data-start=\"330\" data-end=\"352\"\u003ePackage Dimensions\u003c\/strong\u003e: 10.9 x 8.3 x 1.5 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"381\" data-end=\"384\"\u003e\n\u003ch3 data-start=\"386\" data-end=\"408\"\u003e\u003cstrong data-start=\"390\" data-end=\"408\"\u003eAbout The Book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"410\" data-end=\"868\"\u003e\u003cem data-start=\"410\" data-end=\"442\"\u003eStrategic Marketing Management\u003c\/em\u003e by Richard M.S. Wilson is widely recognized as the classic textbook on marketing strategy. Now in its third edition, this authoritative guide has been updated and expanded to remain the go-to resource for both undergraduate and graduate students of business and marketing. Its comprehensive, step-by-step approach covers all key stages of strategic marketing, making it an essential tool for students and professionals alike.\u003c\/p\u003e\n\u003cp data-start=\"870\" data-end=\"943\"\u003eThe book explores five critical stages in the marketing strategy process:\u003c\/p\u003e\n\u003col data-start=\"944\" data-end=\"1261\"\u003e\n\u003cli data-start=\"944\" data-end=\"1005\"\u003e\n\u003cp data-start=\"947\" data-end=\"1005\"\u003e\u003cstrong data-start=\"947\" data-end=\"968\"\u003eWhere are we now?\u003c\/strong\u003e - Strategic and marketing analysis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1009\" data-end=\"1085\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1036\"\u003eWhere do we want to be?\u003c\/strong\u003e - Strategic direction and strategy formulation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1086\" data-end=\"1137\"\u003e\n\u003cp data-start=\"1089\" data-end=\"1137\"\u003e\u003cstrong data-start=\"1089\" data-end=\"1116\"\u003eHow might we get there?\u003c\/strong\u003e - Strategic choice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1138\" data-end=\"1188\"\u003e\n\u003cp data-start=\"1141\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1163\"\u003eWhich way is best?\u003c\/strong\u003e - Strategic evaluation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1189\" data-end=\"1261\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1192\" data-end=\"1222\"\u003eHow can we ensure arrival?\u003c\/strong\u003e - Strategic implementation and control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1263\" data-end=\"1671\"\u003eThis revised edition includes entirely new chapters on the \u003cstrong data-start=\"1322\" data-end=\"1366\"\u003enature and role of competitive advantage\u003c\/strong\u003e and \u003cstrong data-start=\"1371\" data-end=\"1429\"\u003ethe strategic management of the expanded marketing mix\u003c\/strong\u003e. It also features extensive new material covering contemporary topics such as the changing role of marketing, e-marketing, branding, customer relationship management (CRM), relationship management myopia, and the decline of customer loyalty.\u003c\/p\u003e\n\u003cp data-start=\"1673\" data-end=\"2094\"\u003eThe book retains the crucial elements that make it a leading resource in the field, such as an emphasis on practical implementation, up-to-date mini-cases, and questions and summaries in each chapter to reinforce key concepts. The addition of the \u003cstrong data-start=\"1920\" data-end=\"1943\"\u003eTutor Resource Pack\u003c\/strong\u003e and access to the \u003cstrong data-start=\"1962\" data-end=\"1972\"\u003eEvolve\u003c\/strong\u003e site provides further learning support, making this textbook an invaluable tool for anyone studying marketing management.\u003c\/p\u003e\n\u003cp data-start=\"2096\" data-end=\"2295\"\u003eWhether you are an undergraduate or graduate student, or preparing for your CIM Diploma, \u003cem data-start=\"2185\" data-end=\"2217\"\u003eStrategic Marketing Management\u003c\/em\u003e is an indispensable guide to understanding and mastering strategic marketing.\u003c\/p\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":49948882338096,"sku":"Sarat_9780750659383","price":761.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/elsevier-book-default-title-strategic-marketing-management-planning-implementation-and-control-41315120841008.jpg?v=1775949859","url":"https:\/\/www.retailmaharaj.com\/products\/strategic-marketing-management-planning-implementation-and-control","provider":"Retail Maharaj","version":"1.0","type":"link"}