{"product_id":"strategic-marketing-concepts-and-cases","title":"Strategic Marketing: Concepts and Cases","description":"\u003cp data-start=\"41\" data-end=\"348\"\u003e\u003cstrong data-start=\"41\" data-end=\"51\"\u003eAuthor\u003c\/strong\u003e: Abratt, Russell\u003cbr data-start=\"68\" data-end=\"71\"\u003e\u003cstrong data-start=\"71\" data-end=\"80\"\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"102\" data-end=\"105\"\u003e\u003cstrong data-start=\"105\" data-end=\"116\"\u003eEdition\u003c\/strong\u003e: 1\u003cbr data-start=\"119\" data-end=\"122\"\u003e\u003cstrong data-start=\"122\" data-end=\"133\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"144\" data-end=\"147\"\u003e\u003cstrong data-start=\"147\" data-end=\"166\" data-is-only-node=\"\"\u003eNumber of Pages\u003c\/strong\u003e: 158\u003cbr data-start=\"171\" data-end=\"174\"\u003e\u003cstrong data-start=\"174\" data-end=\"190\"\u003eRelease Date\u003c\/strong\u003e: 04-07-2018\u003cbr data-start=\"247\" data-end=\"250\"\u003e\u003cstrong data-start=\"250\" data-end=\"257\"\u003eEAN\u003c\/strong\u003e: 9781138593640\u003cbr data-start=\"272\" data-end=\"275\"\u003e\u003cstrong data-start=\"275\" data-end=\"297\"\u003ePackage Dimensions\u003c\/strong\u003e: 9.3 x 6.1 x 0.4 inches\u003cbr data-start=\"321\" data-end=\"324\"\u003e\u003cstrong data-start=\"324\" data-end=\"337\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"350\" data-end=\"723\"\u003e\u003cstrong data-start=\"350\" data-end=\"361\"\u003eDetails\u003c\/strong\u003e:\u003cbr data-start=\"362\" data-end=\"365\"\u003e\u003cem data-start=\"365\" data-end=\"406\"\u003eStrategic Marketing: Concepts and Cases\u003c\/em\u003e is a comprehensive collection of case studies that delve into the key concepts and issues surrounding strategic marketing. The chapters introduce strategic marketing and then explore strategic segmentation, competitive positioning, corporate branding, internal brand management, and corporate reputation management.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"940\"\u003eThe book includes case studies from global companies such as Burger King, FedEx, and Twitter, providing readers with real-world examples of market-driven strategies. By analyzing these cases, students will learn to:\u003c\/p\u003e\n\u003cul data-start=\"941\" data-end=\"1399\"\u003e\n\u003cli data-start=\"941\" data-end=\"1030\"\u003e\n\u003cp data-start=\"943\" data-end=\"1030\"\u003eExamine the role of corporate, business, and marketing strategy in strategic marketing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1031\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1033\" data-end=\"1145\"\u003eUnderstand the implications of markets on competitive space, with a focus on competitive positioning and growth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1236\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1236\"\u003eInterpret and apply the various elements of marketing strategy to real-world situations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1237\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1239\" data-end=\"1337\"\u003eUse decision-making strategies and analytical frameworks to tackle strategic marketing challenges.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1338\" data-end=\"1399\"\u003e\n\u003cp data-start=\"1340\" data-end=\"1399\"\u003eApply ethical frameworks to strategic marketing situations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1401\" data-end=\"1569\"\u003eThis book is ideal for advanced undergraduate and postgraduate students, as well as MBA or executive course participants in strategic marketing or marketing management.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49885581279536,"sku":"Sarat_9781138593640","price":3510.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-strategic-marketing-concepts-and-cases-41105330274608.jpg?v=1775962316","url":"https:\/\/www.retailmaharaj.com\/products\/strategic-marketing-concepts-and-cases","provider":"Retail Maharaj","version":"1.0","type":"link"}