{"product_id":"strategic-brand-management-and-development-creating-and-marketing-successful-brands","title":"Strategic Brand Management and Development: Creating and Marketing Successful Brands","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor\u003c\/strong\u003e: Sotiris T. Lalaounis\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition\u003c\/strong\u003e: First Edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN\u003c\/strong\u003e: 9781032225906\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages\u003c\/strong\u003e: 368\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 9.7 x 6.9 x 0.8 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Description:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Brand Management and Development\u003c\/strong\u003e provides a comprehensive approach to understanding the intricacies of brand management in the modern business world. Drawing from theories in brand management, consumer culture theory, marketing, communications, and design, this book helps organizations create, market, and manage successful brands. It integrates insights from social sciences and humanities, offering a rich discussion on the processes of brand identity design, marketing strategies, brand performance measurement, and the sustaining of brand equity.\u003c\/p\u003e\n\u003cp\u003eThrough psychological, sociological, cultural, and management lenses, the book presents numerous case studies from globally recognized brands like Burberry, Juventus F.C., Pukka Herbs, and YO!, contextualizing branding theory with real-world examples. This book is essential for students in marketing, brand management, consumer research, and anyone looking to understand the dynamic power and influence of branding in today's society.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49500157837616,"sku":"Sarat_9781032225906","price":1271.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-strategic-brand-management-and-development-creating-and-marketing-successful-brands-40086055584048.jpg?v=1775977779","url":"https:\/\/www.retailmaharaj.com\/products\/strategic-brand-management-and-development-creating-and-marketing-successful-brands","provider":"Retail Maharaj","version":"1.0","type":"link"}