{"product_id":"strategic-alliance-management-2nd-edition","title":"STRATEGIC ALLIANCE MANAGEMENT ,2ND EDITION","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Brian Tjemkes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 2nd\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 424\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9781138684676\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 19-09-2017\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e: 9.9 x 7.0 x 0.9 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStrategic Alliance Management\u003c\/em\u003e provides an in-depth exploration of \u003cstrong\u003estrategic alliances\u003c\/strong\u003e – collaborative partnerships between organizations that aim to achieve mutually beneficial goals. These alliances can help firms achieve goals like \u003cstrong\u003ecost reduction\u003c\/strong\u003e, \u003cstrong\u003eaccess to new technology\u003c\/strong\u003e, and \u003cstrong\u003eimproved research and development\u003c\/strong\u003e, but they also come with challenges and risks.\u003c\/p\u003e\n\u003cp\u003eIn the \u003cstrong\u003esecond edition\u003c\/strong\u003e, Brian Tjemkes has updated the book to reflect contemporary trends and emerging topics in alliance management. The book outlines a \u003cstrong\u003eframework for alliance development\u003c\/strong\u003e, breaking it down into \u003cstrong\u003eeight stages\u003c\/strong\u003e and identifying the specific challenges organizations face at each stage.\u003c\/p\u003e\n\u003cp\u003eEach stage is supported with \u003cstrong\u003etheoretical insights\u003c\/strong\u003e, \u003cstrong\u003emanagerial guidelines\u003c\/strong\u003e, and \u003cstrong\u003ebusiness case examples\u003c\/strong\u003e to ensure readers not only understand the theory behind alliances but can also apply this knowledge in real-world scenarios. Additionally, the book addresses key topics like \u003cstrong\u003eco-opetition\u003c\/strong\u003e, \u003cstrong\u003ebusiness ecosystems\u003c\/strong\u003e, and the evolving role of \u003cstrong\u003ealliance professionals\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis edition has been updated with new chapters that focus on the \u003cstrong\u003eemerging challenges\u003c\/strong\u003e in alliance management, making it an essential resource for \u003cstrong\u003ebusiness students\u003c\/strong\u003e and \u003cstrong\u003eprofessionals\u003c\/strong\u003e interested in \u003cstrong\u003estrategic management\u003c\/strong\u003e and the practical aspects of managing strategic partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49951610011952,"sku":"Sarat_9781138684676","price":4063.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-strategic-alliance-management-2nd-edition-41326374322480.jpg?v=1775949579","url":"https:\/\/www.retailmaharaj.com\/products\/strategic-alliance-management-2nd-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}