{"product_id":"social-media-and-interactive-communications-a-service-sector-reflective-on-the-challenges-for-practice-and-theory","title":"Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory","description":"\u003cp data-start=\"75\" data-end=\"285\"\u003e\u003cstrong data-start=\"75\" data-end=\"85\"\u003eAuthor\u003c\/strong\u003e: Durkin, Mark\u003cbr data-start=\"99\" data-end=\"102\"\u003e\u003cstrong data-start=\"102\" data-end=\"111\"\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"133\" data-end=\"136\"\u003e\u003cstrong data-start=\"136\" data-end=\"147\"\u003eEdition\u003c\/strong\u003e: 1\u003cbr data-start=\"150\" data-end=\"153\"\u003e\u003cstrong data-start=\"153\" data-end=\"164\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"175\" data-end=\"178\"\u003e\u003cstrong data-start=\"178\" data-end=\"197\" data-is-only-node=\"\"\u003eNumber of Pages\u003c\/strong\u003e: 144\u003cbr data-start=\"202\" data-end=\"205\"\u003e\u003cstrong data-start=\"205\" data-end=\"221\"\u003eRelease Date\u003c\/strong\u003e: 04-09-2018\u003cbr data-start=\"233\" data-end=\"236\"\u003e\u003cstrong data-start=\"236\" data-end=\"243\"\u003eEAN\u003c\/strong\u003e: 9780367023966\u003cbr data-start=\"258\" data-end=\"261\"\u003e\u003cstrong data-start=\"261\" data-end=\"274\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"818\"\u003e\u003cstrong data-start=\"287\" data-end=\"305\"\u003eAbout the Book\u003c\/strong\u003e:\u003cbr data-start=\"306\" data-end=\"309\"\u003eIn \u003cem data-start=\"312\" data-end=\"370\"\u003eManaging Interactive Communications Through Social Media\u003c\/em\u003e, Mark Durkin examines the challenges and opportunities presented by social media in service contexts. While the integration of new media alongside traditional marketing activities seems promising, many organizations face difficulties in managing the interactions effectively and profitably. The book explores the potential value social media can bring to customer service experiences in industries such as healthcare, travel, and small businesses.\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"1223\"\u003eDespite the perceived ease of launching social media initiatives, firms often struggle to manage the subsequent interactions and engagement in ways that truly benefit their customers. The text delves into the crucial marketing concepts of customer relationship management (CRM) and customer complaining behavior, offering insights into how businesses can better leverage social media for value creation.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49870766866736,"sku":"Sarat_9780367023966","price":4257.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-social-media-and-interactive-communications-a-service-sector-reflective-on-the-challenges-for-practice-and-theory-41068082135344.jpg?v=1775961956","url":"https:\/\/www.retailmaharaj.com\/products\/social-media-and-interactive-communications-a-service-sector-reflective-on-the-challenges-for-practice-and-theory","provider":"Retail Maharaj","version":"1.0","type":"link"}