{"product_id":"services-marketing-concepts-strategies-and-cases-6th-edition","title":"Services Marketing: Concepts, Strategies, and Cases, 6th Edition","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e K. Douglas Hoffman\/John E.G. Bateson\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Cengage Learning\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 368\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-06-2024\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789360530044\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 10.9 x 8.5 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":51289536299312,"sku":"UDH_9789360530044","price":477.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81t6Ra-FQTL.jpg?v=1775373803","url":"https:\/\/www.retailmaharaj.com\/products\/services-marketing-concepts-strategies-and-cases-6th-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}