{"product_id":"principles-amp-practices-of-marketing-in-india","title":"Principles \u0026amp; Practices of Marketing in India","description":"\u003cp data-start=\"167\" data-end=\"183\"\u003e\u003cstrong data-start=\"167\" data-end=\"183\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"185\" data-end=\"454\"\u003e\n\u003cli data-start=\"185\" data-end=\"248\"\u003e\n\u003cp data-start=\"187\" data-end=\"248\"\u003e\u003cstrong data-start=\"187\" data-end=\"201\"\u003eBook Name:\u003c\/strong\u003e Principles \u0026amp; Practices of Marketing in India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"249\" data-end=\"279\"\u003e\n\u003cp data-start=\"251\" data-end=\"279\"\u003e\u003cstrong data-start=\"251\" data-end=\"265\"\u003ePublisher:\u003c\/strong\u003e Kitab Mahal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"280\" data-end=\"317\"\u003e\n\u003cp data-start=\"282\" data-end=\"317\"\u003e\u003cstrong data-start=\"282\" data-end=\"293\"\u003eAuthor:\u003c\/strong\u003e C. B. Mamoria \/ Joshi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"318\" data-end=\"343\"\u003e\n\u003cp data-start=\"320\" data-end=\"343\"\u003e\u003cstrong data-start=\"320\" data-end=\"333\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"344\" data-end=\"362\"\u003e\n\u003cp data-start=\"346\" data-end=\"362\"\u003e\u003cstrong data-start=\"346\" data-end=\"356\"\u003ePages:\u003c\/strong\u003e 916\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"363\" data-end=\"387\"\u003e\n\u003cp data-start=\"365\" data-end=\"387\"\u003e\u003cstrong data-start=\"365\" data-end=\"374\"\u003eISBN:\u003c\/strong\u003e 812250079X\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"388\" data-end=\"415\"\u003e\n\u003cp data-start=\"390\" data-end=\"415\"\u003e\u003cstrong data-start=\"390\" data-end=\"411\"\u003ePublication Year:\u003c\/strong\u003e 0\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"416\" data-end=\"454\"\u003e\n\u003cp data-start=\"418\" data-end=\"454\"\u003e\u003cstrong data-start=\"418\" data-end=\"430\"\u003eSubject:\u003c\/strong\u003e Commerce \u0026amp; Management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"456\" data-end=\"459\"\u003e\n\u003cp data-start=\"461\" data-end=\"479\"\u003e\u003cstrong data-start=\"461\" data-end=\"479\"\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"795\"\u003e\u003cem data-start=\"481\" data-end=\"527\"\u003ePrinciples \u0026amp; Practices of Marketing in India\u003c\/em\u003e is a comprehensive and authoritative textbook designed according to the latest \u003cstrong data-start=\"607\" data-end=\"632\"\u003eUniversity Curriculum\u003c\/strong\u003e for Commerce and Management studies. The book presents a detailed and practical understanding of marketing concepts as applied in the Indian business environment.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"1188\"\u003eIt covers essential topics including market segmentation, consumer behavior, product decisions, pricing strategies, distribution channels, promotion and advertising, rural and digital marketing, marketing research, and emerging trends in Indian markets. Written in a clear and systematic manner, the book blends theoretical insights with real-world examples to enhance student understanding.\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1375\"\u003eIdeal for undergraduate and postgraduate commerce students, this book serves as a valuable resource for developing strong marketing fundamentals and preparing for academic examinations.\u003c\/p\u003e","brand":"Kitab Mahal","offers":[{"title":"Default Title","offer_id":50419272057136,"sku":"DRG.KitabMahal_812250079X","price":443.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/product_9788122500790_1_50dab687-53a1-4845-a761-1bd2484844aa.jpg?v=1765187100","url":"https:\/\/www.retailmaharaj.com\/products\/principles-amp-practices-of-marketing-in-india","provider":"Retail Maharaj","version":"1.0","type":"link"}