{"product_id":"primer-on-partial-least-squares-structural-equation-modeling-pls-sem-adapt-and-connect","title":"Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM): Adapt and Connect","description":"\u003ch3\u003eBook Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Joseph Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Sage Publications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 3rd Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9781544396408\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages\u003c\/strong\u003e: 363\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e9.1 x 6.1 x 0.8 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout The Book\u003c\/h3\u003e\n\u003cp\u003eThe third edition of \u003cem\u003eA Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)\u003c\/em\u003e serves as an essential guide for readers looking to learn and master the techniques of PLS-SEM. Written by renowned experts in the field, including Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt, this book presents the fundamentals of PLS-SEM in a clear, easy-to-understand language with limited use of equations and symbols.\u003c\/p\u003e\n\u003cp\u003eKey features of this edition include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA running case study on corporate reputation that demonstrates each step of the PLS-SEM technique, providing practical, real-world applications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThoroughly updated content, reflecting the latest developments in the field and the use of SmartPLS 3 software.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA revised and extended chapter on mediation, along with new discussions on the distinctions between PLS-SEM and CB-SEM.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIn-depth coverage of topics such as secondary data usage, model fit and comparison, control variables, and sample size calculations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLearning objectives, review questions, and key terms throughout the text to help readers solidify their understanding of the material.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis third edition is an invaluable resource for students, researchers, and practitioners looking to dive deep into the world of PLS-SEM, offering both theoretical insights and practical applications for mastering this powerful research technique.\u003c\/p\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":49903612887344,"sku":"Sarat_9781544396408","price":3919.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/sage-publications-book-default-title-primer-on-partial-least-squares-structural-equation-modeling-pls-sem-adapt-and-connect-41185678590256.jpg?v=1775962897","url":"https:\/\/www.retailmaharaj.com\/products\/primer-on-partial-least-squares-structural-equation-modeling-pls-sem-adapt-and-connect","provider":"Retail Maharaj","version":"1.0","type":"link"}