{"product_id":"primer-of-public-relations-research","title":"Primer of Public Relations Research","description":"\u003cp data-end=\"16\" data-start=\"0\"\u003e\u003cstrong data-end=\"16\" data-start=\"0\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"326\" data-start=\"18\"\u003e\n\u003cli data-end=\"48\" data-start=\"18\"\u003e\n\u003cp data-end=\"48\" data-start=\"20\"\u003e\u003cstrong data-end=\"30\" data-start=\"20\"\u003eAuthor\u003c\/strong\u003e: Stacks, Don W.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"78\" data-start=\"49\"\u003e\n\u003cp data-end=\"78\" data-start=\"51\"\u003e\u003cstrong data-end=\"60\" data-start=\"51\"\u003eBrand\u003c\/strong\u003e: GUILFORD PRESS\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"97\" data-start=\"79\"\u003e\n\u003cp data-end=\"97\" data-start=\"81\"\u003e\u003cstrong data-end=\"92\" data-start=\"81\"\u003eEdition\u003c\/strong\u003e: 3\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"124\" data-start=\"98\"\u003e\n\u003cp data-end=\"124\" data-start=\"100\"\u003e\u003cstrong data-end=\"111\" data-start=\"100\"\u003eBinding\u003c\/strong\u003e: Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"153\" data-start=\"125\"\u003e\n\u003cp data-end=\"153\" data-start=\"127\"\u003e\u003cstrong data-end=\"146\" data-start=\"127\"\u003eNumber of Pages\u003c\/strong\u003e: 404\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"186\" data-start=\"154\"\u003e\n\u003cp data-end=\"186\" data-start=\"156\"\u003e\u003cstrong data-end=\"172\" data-start=\"156\"\u003eRelease Date\u003c\/strong\u003e: 23-11-2016\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"248\" data-start=\"222\"\u003e\n\u003cp data-end=\"248\" data-start=\"224\"\u003e\u003cstrong data-end=\"231\" data-start=\"224\"\u003eEAN\u003c\/strong\u003e: 9781462522705\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"299\" data-start=\"249\"\u003e\n\u003cp data-end=\"299\" data-start=\"251\"\u003e\u003cstrong data-end=\"273\" data-start=\"251\"\u003ePackage Dimensions\u003c\/strong\u003e: 9.5 x 6.3 x 0.9 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"326\" data-start=\"300\"\u003e\n\u003cp data-end=\"326\" data-start=\"302\"\u003e\u003cstrong data-end=\"315\" data-start=\"302\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"772\" data-start=\"328\"\u003e\u003cstrong data-end=\"346\" data-start=\"328\"\u003eAbout The Book\u003c\/strong\u003e\u003cbr data-end=\"349\" data-start=\"346\"\u003e\u003cstrong data-end=\"389\" data-start=\"349\"\u003eResearch Methods in Public Relations\u003c\/strong\u003e is an authoritative guide, widely relied upon by PR students and professionals for understanding the role of research in planning and evaluating public relations campaigns. This third edition is extensively revised and expanded to reflect the modern emphasis on standards-based practices and offers an updated focus on setting baselines, creating benchmarks, and assessing progress.\u003c\/p\u003e\n\u003cp data-end=\"1266\" data-start=\"774\"\u003eThe book offers step-by-step guidelines on using a broad spectrum of qualitative and quantitative methods to track output, outtakes, and outcomes, and teaches how to present research findings effectively to clients. The pedagogical features of the book, such as review questions at the end of each chapter and compelling practice problems, allow readers to actively apply what they’ve learned in real PR projects. PowerPoint slides for instructors are also available at the companion website.\u003c\/p\u003e\n\u003cp data-end=\"1292\" data-start=\"1268\"\u003e\u003cstrong data-end=\"1292\" data-start=\"1268\"\u003eNew to This Edition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1675\" data-start=\"1293\"\u003e\n\u003cli data-end=\"1381\" data-start=\"1293\"\u003e\n\u003cp data-end=\"1381\" data-start=\"1295\"\u003eA dedicated chapter on standardization, expanding the earlier focus on best practices.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1512\" data-start=\"1382\"\u003e\n\u003cp data-end=\"1512\" data-start=\"1384\"\u003eA comprehensive chapter covering different types of data sets, with particular attention to the use and limitations of Big Data.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1609\" data-start=\"1513\"\u003e\n\u003cp data-end=\"1609\" data-start=\"1515\"\u003eEmphasis on the strategic use of key performance indicators (KPIs) in evaluating PR campaigns.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1675\" data-start=\"1610\"\u003e\n\u003cp data-end=\"1675\" data-start=\"1612\"\u003eUpdated content regarding the latest content analysis software.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1702\" data-start=\"1677\"\u003e\u003cstrong data-end=\"1702\" data-start=\"1677\"\u003ePedagogical Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2138\" data-start=\"1703\"\u003e\n\u003cli data-end=\"1774\" data-start=\"1703\"\u003e\n\u003cp data-end=\"1774\" data-start=\"1705\"\u003eEach chapter opens with an overview and closes with review questions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1877\" data-start=\"1775\"\u003e\n\u003cp data-end=\"1877\" data-start=\"1777\"\u003eEnd-of-chapter practice problems help readers apply the concepts learned to real-world PR scenarios.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1991\" data-start=\"1878\"\u003e\n\u003cp data-end=\"1991\" data-start=\"1880\"\u003eA dictionary of public relations measurement and research terms is included in the appendix for easy reference.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2138\" data-start=\"1992\"\u003e\n\u003cp data-end=\"2138\" data-start=\"1994\"\u003eInstructors can access a supplemental Instructor’s Manual, which includes a test bank, suggested readings, and case studies to support teaching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2327\" data-start=\"2140\"\u003eThis book is a valuable resource for students learning public relations research techniques, as well as professionals seeking to enhance their research skills in the evolving field of PR.\u003c\/p\u003e","brand":"GUILFORD PRESS","offers":[{"title":"Default Title","offer_id":49905737597232,"sku":"Sarat_9781462522705","price":4740.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/guilford-press-book-default-title-primer-of-public-relations-research-41195500011824.jpg?v=1775963097","url":"https:\/\/www.retailmaharaj.com\/products\/primer-of-public-relations-research","provider":"Retail Maharaj","version":"1.0","type":"link"}