{"product_id":"positioning-the-brand-an-inside-out-approach","title":"Positioning The Brand: An Inside-Out Approach","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Jaap van der Grinten\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9780415665193\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages\u003c\/strong\u003e: 192\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 23-11-2011\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e: 8.3 x 5.4 x 0.3 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003ePositioning the Brand\u003c\/em\u003e by Jaap van der Grinten offers a fresh and innovative approach to brand positioning. Written from the perspective of a brand manager, this book provides a practical roadmap to help readers understand and implement effective brand strategies. The author introduces a unique inside-out approach, focusing on corporate identity as a foundation for external positioning, ensuring both better external outcomes and internal alignment. This book is ideal for managers, marketing professionals, and communication experts looking to drive their brand’s commercial success and reputation. With engaging examples and actionable insights, this book is a valuable resource for anyone involved in the world of branding and marketing.\u003c\/p\u003e\n\u003chr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49946636255536,"sku":"Sarat_9780415665193","price":3483.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-positioning-the-brand-an-inside-out-approach-41305143148848.jpg?v=1775949202","url":"https:\/\/www.retailmaharaj.com\/products\/positioning-the-brand-an-inside-out-approach","provider":"Retail Maharaj","version":"1.0","type":"link"}