{"product_id":"policymaking-for-citizen-behavior-change-a-social-marketing-approach-1","title":"Policymaking for Citizen Behavior Change: A Social Marketing Approach","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Nancy R. Lee\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9781138695993\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages\u003c\/strong\u003e: 184\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 10-08-2017\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e: 9.0 x 6.0 x 0.5 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003cbr\u003e\"Policymaking for Citizen Behavior Change\" introduces social marketing as a powerful and often underutilized tool in the policymaking process. This discipline, distinct from social media, behavioral economics, and social change, is rapidly gaining traction as a method to address pressing public issues, such as public health, injury prevention, environmental protection, community engagement, and financial well-being.\u003c\/p\u003e\n\u003cp\u003eThis book presents a comprehensive 10-Step Planning Model, providing both a strategic framework and practical tools for applying social marketing to change citizens’ behavior. With over 40 real-world success stories, Nancy R. Lee illustrates how social marketing has been successfully applied across various sectors.\u003c\/p\u003e\n\u003cp\u003eDesigned for policymakers, social marketing practitioners, and students in public policy, public administration, environmental justice, and public health, this book is a must-read for anyone interested in effective methods of driving social change. It offers invaluable insights into how social marketing can be implemented to promote lasting and positive behavior changes in the public sphere.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":49946272203056,"sku":"Sarat_9781138695993","price":11610.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/taylor-francis-book-default-title-policymaking-for-citizen-behavior-change-a-social-marketing-approach-41304407605552.jpg?v=1775949060","url":"https:\/\/www.retailmaharaj.com\/products\/policymaking-for-citizen-behavior-change-a-social-marketing-approach-1","provider":"Retail Maharaj","version":"1.0","type":"link"}