{"product_id":"plain-words","title":"Plain Words","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ernest Gowers\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Red\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 320\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 23-06-2015\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 41771688\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e 'Be short, be simple, be human.'\u003cbr\u003e\n\u003cbr\u003e\nWhen Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.\u003cbr\u003e\n\u003cbr\u003e\nSix decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians.\u003cbr\u003e\n\u003cbr\u003e\nIn a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780241960349\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.8 x 5.1 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":66569679208752,"sku":"Trans_9780241960349","price":670.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/51AdR8bo-gL.jpg?v=1776739825","url":"https:\/\/www.retailmaharaj.com\/products\/plain-words","provider":"Retail Maharaj","version":"1.0","type":"link"}