{"product_id":"people-and-products-consumer-behavior-and-product-design","title":"People and Products: Consumer Behavior and Product Design","description":"\u003cp data-start=\"77\" data-end=\"344\"\u003e\u003cstrong data-start=\"77\" data-end=\"98\"\u003eBook Information:\u003c\/strong\u003e\u003cbr data-start=\"98\" data-end=\"101\"\u003e• Author: Allan J. Kimmel\u003cbr data-start=\"126\" data-end=\"129\"\u003e• Publisher: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"162\" data-end=\"165\"\u003e• Language: English\u003cbr data-start=\"184\" data-end=\"187\"\u003e• Edition: 1\u003cbr data-start=\"199\" data-end=\"202\"\u003e• Binding: Paperback\u003cbr data-start=\"222\" data-end=\"225\"\u003e• Format: Illustrated\u003cbr data-start=\"246\" data-end=\"249\"\u003e• Number of Pages: 312\u003cbr data-start=\"271\" data-end=\"274\"\u003e• Release Date: March 3, 2015\u003cbr data-start=\"303\" data-end=\"306\"\u003e• Dimensions: 9.3 x 6.2 x 1.1 inches\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"895\"\u003e\u003cstrong data-start=\"346\" data-end=\"365\"\u003eAbout The Book:\u003c\/strong\u003e\u003cbr data-start=\"365\" data-end=\"368\"\u003e\u003cem data-start=\"368\" data-end=\"427\"\u003ePeople and Products: Consumer Behavior and Product Design\u003c\/em\u003e by Allan J. Kimmel explores the dynamic interface between consumer behavior and new product development, highlighting how consumers actively contribute to product design, enhance product utility, and shape brand identity. In an era of heightened connectivity and technological advancement, this book uniquely bridges the gap often overlooked in traditional consumer behavior texts — the direct application of consumer insights to product design, testing, and success.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1301\"\u003eThis illustrated paperback covers essential topics such as the attributes and qualities consumers demand, social and cultural influences on product use, the impact of design and form on usability, technological advancements altering consumer-product interaction, and considerations for product disposal and sustainability. It also delves into emerging trends in consumer behavior and product development.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1583\"\u003eIdeal for professionals and students in marketing, consumer behavior, product development, technology, engineering, design, and brand management, this 312-page volume offers a comprehensive and practical guide to understanding the crucial relationship between people and products.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49878876946736,"sku":"Sarat_9781138812253","price":3510.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-people-and-products-consumer-behavior-and-product-design-41086764810544.jpg?v=1775943307","url":"https:\/\/www.retailmaharaj.com\/products\/people-and-products-consumer-behavior-and-product-design","provider":"Retail Maharaj","version":"1.0","type":"link"}