{"product_id":"offensive-marketing-or-how-to-make-your-competitors-followers","title":"offensive marketing or how to make your competitors followers","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSKU ID:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e G9065\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 0140091173\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublished Year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 1975\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hugh Davidson\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Penguin Books\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Condition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Used Good\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCondition Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Book is in good condition, but the pages are yellowish white and the cover is dusty.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Binding Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paper Back\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eNo. of Pages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 414\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 19 × 13 cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e In Stock\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSee all Books of this Author:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hugh Davidson\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eOffensive Marketing\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e by Hugh Davidson is a strategic guide that explores how businesses can achieve sustainable competitive advantage through proactive and customer-focused marketing. Introducing the POISE framework, the book emphasizes the importance of building \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eProfitable, Offensive, Integrated, Strategic, and Effective\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e marketing initiatives that drive long-term business growth. Davidson explains how organizations can identify market opportunities, strengthen brand positioning, outperform competitors, and develop winning marketing strategies in dynamic business environments. Combining practical insights with strategic thinking, the book discusses topics such as market analysis, product development, pricing, competitive positioning, and customer value creation. Suitable for marketing professionals, business leaders, entrepreneurs, and management students, this classic work remains a valuable resource for understanding strategic marketing principles and implementing effective marketing plans that deliver measurable business results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":67415348740400,"sku":"BestBookCentre__G9065","price":195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-30T174420.679.png?v=1785413783","url":"https:\/\/www.retailmaharaj.com\/products\/offensive-marketing-or-how-to-make-your-competitors-followers","provider":"Retail Maharaj","version":"1.0","type":"link"}