{"product_id":"never-the-butterfly","title":"Never The Butterfly","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ankur Ashta\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e unknown_binding\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 320\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-12-2023\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 20695\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e About the Book:\u003cbr\u003e\n\u003cbr\u003e\n\"“You know, when I was a child, while playing in our garden, I saw a butterfly.”\u003cbr\u003e\n\u003cbr\u003e\nShe spoke in hushed tones as if something was weighing her down. I looked at her inquisitively.\u003cbr\u003e\n\u003cbr\u003e\n“It was beautiful,” she continued.\u003cbr\u003e\n\u003cbr\u003e\nHer eyes lit up as she remembered it.\u003cbr\u003e\n\u003cbr\u003e\n“I wanted to have it like nothing else mattered more. Brandishing my hands in the air, I chased it wildly. Soon, however, I lost sight of it. I felt so awful I burst into tears.”\u003cbr\u003e\n\u003cbr\u003e\nShe took a long pause.\u003cbr\u003e\n\u003cbr\u003e\n“After some time, it emerged from the hedge. I resumed my struggle and managed to catch it.”\u003cbr\u003e\n\u003cbr\u003e\nI felt vicarious pleasure at her win.\u003cbr\u003e\n\u003cbr\u003e\n“But the moment I caught it, I lost interest. It now appeared nothing more than a coloured object, a scrap of coloured paper, if you will. So, I let it go.”\u003cbr\u003e\n\u003cbr\u003e\nI kept looking at her.\u003cbr\u003e\n\u003cbr\u003e\n“As soon as it flew away, I felt a wave of emptiness wash over me again. So, I went after it once more and caught it—this time without difficulty. And once again, I felt a similar loss of interest.”\u003cbr\u003e\n\u003cbr\u003e\nShe looked at me with the strength she had not displayed since she had opened the door for me.\u003cbr\u003e\n\u003cbr\u003e\n“It is never the butterfly, Mohan,” she said, “it is the fluttering, or maybe something else. But not the butterfly, because you can have the butterfly.”\"\u003cbr\u003e\n\u003cbr\u003e\nAbout the Authors:\u003cbr\u003e\n\u003cbr\u003e\n\"Ankur Ashta is a father, an author, an entrepreneur and a strategic marketer. He writes on varied subjects on his knowledge platform, 2dPoint, and his columns on marketing have appeared in several marketing-related publications. His first book, Heart, Mind \u0026amp; Wallet: Decoding the Consumers’ Needs to Create Winning Stories, published in 2014, remains a much-loved book on consumer insights.\u003cbr\u003e\n\u003cbr\u003e\nAnkur is fascinated by children’s picture books and hopes to write one soon to keep his promise to his daughter Ayanna.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789384043858\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.8 x 5.7 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Retail Maharaj","offers":[{"title":"Default Title","offer_id":51208565489968,"sku":"VarietyBook_9789384043858","price":297.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/715qhpu_13L.jpg?v=1774024979","url":"https:\/\/www.retailmaharaj.com\/products\/never-the-butterfly","provider":"Retail Maharaj","version":"1.0","type":"link"}