{"product_id":"marketing-research","title":"Marketing Research","description":"\u003cp data-start=\"0\" data-end=\"18\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"165\"\u003e\n\u003cli data-section-id=\"1y8eke2\" data-start=\"19\" data-end=\"50\"\u003e\n\u003cstrong data-start=\"21\" data-end=\"30\"\u003eISBN:\u003c\/strong\u003e 978-81-8054-685-3\u003c\/li\u003e\n\u003cli data-section-id=\"1szcnlc\" data-start=\"51\" data-end=\"87\"\u003e\n\u003cstrong data-start=\"53\" data-end=\"65\"\u003eEdition:\u003c\/strong\u003e 2nd Revised Edition\u003c\/li\u003e\n\u003cli data-section-id=\"1gdb4z6\" data-start=\"88\" data-end=\"113\"\u003e\n\u003cstrong data-start=\"90\" data-end=\"103\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli data-section-id=\"17kcv3f\" data-start=\"114\" data-end=\"137\"\u003e\n\u003cstrong data-start=\"116\" data-end=\"131\"\u003eTitle Code:\u003c\/strong\u003e 224\u003c\/li\u003e\n\u003cli data-section-id=\"1p0437n\" data-start=\"138\" data-end=\"165\"\u003e\n\u003cstrong data-start=\"140\" data-end=\"151\"\u003eAuthor:\u003c\/strong\u003e D.D. Sharma\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"167\" data-end=\"635\"\u003e\u003cstrong data-start=\"167\" data-end=\"185\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"185\" data-end=\"188\"\u003eThis book offers a \u003cstrong data-start=\"207\" data-end=\"236\"\u003edown-to-earth description\u003c\/strong\u003e of the techniques involved in designing, conducting, and applying marketing research to real-world business problems. It provides a solid foundation in the \u003cstrong data-start=\"393\" data-end=\"429\"\u003eprinciples of marketing research\u003c\/strong\u003e, followed by their practical applications. The \u003cstrong data-start=\"477\" data-end=\"489\"\u003eemphasis\u003c\/strong\u003e of the book is to help students develop a strong understanding of the underlying principles and their application in actual business scenarios.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"655\"\u003e\u003cstrong data-start=\"637\" data-end=\"653\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"656\" data-end=\"1070\"\u003e\n\u003cli data-section-id=\"19uw5ud\" data-start=\"656\" data-end=\"772\"\u003e\n\u003cstrong data-start=\"658\" data-end=\"680\"\u003ePractical Approach\u003c\/strong\u003e: Focuses on real business situations and how marketing research can solve these problems.\u003c\/li\u003e\n\u003cli data-section-id=\"1k3wm8u\" data-start=\"773\" data-end=\"935\"\u003e\n\u003cstrong data-start=\"775\" data-end=\"791\"\u003eCase Studies\u003c\/strong\u003e: Includes case studies based on \u003cstrong data-start=\"824\" data-end=\"859\"\u003eactual Indian market situations\u003c\/strong\u003e, providing readers with insights into real-life challenges and solutions.\u003c\/li\u003e\n\u003cli data-section-id=\"1s7ue4j\" data-start=\"936\" data-end=\"1070\"\u003e\n\u003cstrong data-start=\"938\" data-end=\"970\"\u003eIdeal for Marketing Students\u003c\/strong\u003e: This book serves as an essential textbook for \u003cstrong data-start=\"1018\" data-end=\"1067\"\u003emanagement students specializing in marketing\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1072\" data-end=\"1424\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66727900184880,"sku":"DRG.SultanChandandSons_8180546853","price":446.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/image_9.jpg?v=1778049988","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-research","provider":"Retail Maharaj","version":"1.0","type":"link"}