{"product_id":"marketing-research-an-applied-orientation-7ed-pb-2022-paperback-naresh-k-malhotra-and-satyabhusan-das","title":"MARKETING RESEARCH AN APPLIED ORIENTATION 7ED (PB 2022) [Paperback] Naresh K. Malhotra and Satyabhusan Das","description":"\u003ch3\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson India Education Services Pvt. Ltd.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Naresh K. Malhotra, Satyabhusan Das\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e Seventh Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789353433291\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 992\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 10.0 x 8.0 x 2.2 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eMarketing Research: An Applied Orientation\u003c\/em\u003e (Seventh Edition) by Naresh K. Malhotra and Satyabhusan Das is an authoritative guide that provides an in-depth exploration of marketing research concepts and practices. This comprehensive edition includes the latest techniques and methodologies to help students, practitioners, and researchers effectively conduct market research and make data-driven marketing decisions.\u003c\/p\u003e\n\u003cp\u003eThe book blends theory with practical applications, covering the full spectrum of marketing research—from problem definition to data collection, analysis, and reporting. With a focus on real-world scenarios, it offers detailed insights into the design and implementation of research projects, equipping readers with the tools they need to tackle complex marketing problems.\u003c\/p\u003e\n\u003cp\u003eEnriched with case studies, examples, and updated content on the latest trends in marketing research, this edition is ideal for students of marketing, business, and related fields. It serves as an essential resource for anyone looking to understand and apply marketing research techniques in a dynamic, data-driven marketplace.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":49919396413744,"sku":"Sarat_9789353433291","price":724.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/pearson-book-default-title-marketing-research-an-applied-orientation-7ed-pb-2022-paperback-naresh-k-malhotra-and-satyabhusan-das-41227842224432.jpg?v=1775966271","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-research-an-applied-orientation-7ed-pb-2022-paperback-naresh-k-malhotra-and-satyabhusan-das","provider":"Retail Maharaj","version":"1.0","type":"link"}