{"product_id":"marketing-management-human-resource-management-english-version","title":"Marketing Management \u0026 Human Resource Management (English Version)","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eBook Details\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Manjur Alam\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Arambagh Book House\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 188\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789347402708\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBook Description\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eMarketing Management \u0026amp; Human Resource Management\u003c\/em\u003e by \u003cstrong\u003eManjur Alam\u003c\/strong\u003e is an English-language academic book covering two essential areas of modern business management: \u003cstrong\u003eMarketing Management\u003c\/strong\u003e and \u003cstrong\u003eHuman Resource Management (HRM)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe book introduces the fundamental concepts, principles, and practices involved in marketing and human resource management. It helps students understand how organisations identify and serve customer needs while effectively managing their employees, talent, and human resources.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003e188 pages\u003c\/strong\u003e of content, the book provides a concise study resource suitable for students of \u003cstrong\u003eCommerce, Business Management, Marketing, Human Resource Management, and related disciplines\u003c\/strong\u003e. It can support classroom learning, examination preparation, revision, and self-study.\u003c\/p\u003e","brand":"Arambagh Book House","offers":[{"title":"Default Title","offer_id":67712221380912,"sku":"ArambaghBookHouse_20248","price":203.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/61vwuyNswSL.jpg?v=1788176527","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-management-human-resource-management-english-version","provider":"Retail Maharaj","version":"1.0","type":"link"}